Roadmap clarity
Set priorities, tradeoffs, and a definition of “done.”
SaaS executive consulting • Worldwide
Invest in what’s next.
For when priorities multiply, alignment slips, and decisions start taking longer than they should.
Decision velocity
Product • GTM alignment
Operating rhythm
Exec-ready decks
Async-friendly
What we do
Less noise. More conviction.
Roadmap clarity
Priorities that stop shifting mid-sprint.
Tradeoffs become explicit—and easier to defend
We turn competing priorities into a single, exec-ready commitment plan with clear acceptance criteria and measurable success.
+2–4%
Net retention lift−20–35%
Roadmap churn2×
Faster sign-off- Deliverable: One-page priority brief (why now, why not, constraints, and risks).
- Deliverable: Exec-ready narrative for board/stakeholders (consistent, non-defensive).
- Signal: The same answer is repeated across teams—without escalation.
Example (anonymized)
Mid-market SaaS team was shipping ‘important’ features that didn’t move activation.
We rebuilt the roadmap around one customer outcome and hard tradeoffs, then set a 90-day commitment plan.
Result: +3.1% net retention over 2 quarters, and ~30% fewer roadmap escalations.
Cross-functional alignment
Fewer ‘surprises’ between Product, Sales, CS, and Marketing.
Alignment that survives busy weeks
We create a shared operating agreement: decision rights, handoffs, and what ‘ready’ means—so launches feel calm instead of chaotic.
−25–40%
Launch rework+10–18%
Adoption rate−30%
Escalations01
Unify definitions: ICP, activation, churn drivers, and what success looks like.
02
Set decision rights: who decides, who advises, and how conflict is resolved.
03
Install handoffs: one shared launch readiness checklist and comms rhythm.
Example (anonymized)
B2B SaaS org had strong talent but weak cross-team trust; every launch became a scramble.
We ran an alignment workshop + operating agreement and implemented a shared ‘definition of ready’.
Result: +14% feature adoption within 60 days; ~35% fewer launch fire-drills.
Operating rhythm
A cadence that makes progress visible and predictable.
Decision velocity without chaos
Executives don’t need more meetings—they need a rhythm that surfaces risk early, keeps priorities honest, and turns discussion into action.
−35–55%
Decision cycle time+15–25%
On-time delivery−20%
Status meetings- Cadence: Weekly exec decision meeting (not status), with pre-read and owners.
- Artifact: One dashboard tied to the business model (retention, expansion, pipeline quality).
- Discipline: Stop-start-continue list that prevents slow drift.
Example (anonymized)
Leadership had activity everywhere but no shared view of progress and risk.
We designed a lightweight dashboard + decision cadence with clear owners.
Result: 2.3× faster priority decisions and earlier risk detection (weeks → days).
Faster decisions
When decisions take days, execution stops bleeding.
Make the decision once. Communicate it cleanly.
We remove hidden assumptions and clarify decision rights so “waiting on…” disappears from your operating language.
−40%
Cycle time−30%
Re-opened decisions+1–2
Weeks reclaimed/quarter01
Decision brief: options, constraints, risks, and the tradeoff statement.
02
Owner + decider: one accountable owner; one decider; one escalation path.
03
Broadcast: one message across Product, GTM, and stakeholder updates.
Example (anonymized)
A growth-stage SaaS org had priorities stuck in “alignment loops.”
We introduced a one-page decision brief + decision cadence and clarified decision rights.
Result: decision cycle down from ~12 days to ~6 days (−50%) within one quarter.
Cleaner narratives
One story across roadmap, GTM, and stakeholders.
Make the strategy legible
We connect the product plan to the revenue plan, so leaders stop “explaining” and start “repeating.”
−20–30%
Rework+12%
Pipeline quality+1.6×
Message recall- Artifact: Executive storyline (problem → bet → proof → next step).
- Artifact: Customer-facing narrative aligned to ICP + use cases (sales-ready).
- Signal: Fewer custom decks; more consistent conversations.
Example (anonymized)
A SaaS team had great work but inconsistent messaging across Sales, CS, and Product.
We rewrote the narrative around one customer outcome and tied it to the roadmap and release plan.
Result: +12% higher SQL-to-opportunity conversion and fewer “custom one-off” decks.
Execution that sticks
Plans that survive real weeks.
Make the plan runnable
We turn strategy into a sequence: owners, timelines, constraints, and a cadence that makes slippage visible early.
+15–25%
On-time delivery−18%
Context switching+9%
Retention01
Make it runnable: scope, owners, dependencies, and acceptance criteria.
02
Measure the right thing: leading indicators (adoption, retention signals), not vanity outputs.
03
Hold the line: stop-start-continue list, with visible tradeoffs.
Example (anonymized)
A product org had a solid roadmap but repeated slips and late-cycle surprises.
We tightened intake, clarified dependencies, and installed a weekly exec decision rhythm.
Result: on-time delivery up 22% and churn down 0.4 pts over two quarters.
Contact
Two minutes to write. A clear reply.
Send the situation
Share the decision that’s stuck and the outcome you need. We’ll reply with a crisp next step—workshop, sprint, or advisory.